7/5/2023 0 Comments Susan jacoby![]() I too have read (and occasionally written) optimistic screeds on the joys and advantages of the new old age, also known as “young old age,” also known as “successful aging.” But I now regard the relentlessly positive vision promulgated by cheerleaders for the extension of longevity as more of an exhortation, even an ultimatum, than an evidence-based portrait of old age as it is today and is likely to remain for the huge baby boom generation. Much of this propaganda is aimed at baby boomers now in their late forties, fties, and early sixties, because marketers are betting that the boomer generation will spend almost anything on products that say “Hell no, we won’t go!” to a traditionally defined old age. ![]() Digital Replica Edition Home Page Close MenuĪnyone who has not been buried in a vault for the past two decades is surely aware of the media blitz touting the “new old age” as a phenomenon that enables people in their sixties, seventies, eighties, nineties, and beyond to enjoy the kind of rich, full, healthy, adventurous, sexy, financially secure lives that their ancestors could never have imagined. ![]()
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